Summer School - Sports and Entertainment Marketing

$275.00Price

This one-semester course is intended to help you gain an insight into the field of sports, entertainment, and recreation marketing.  This course covers fundamental concepts in sports, entertainment, and recreation marketing. It also covers essential skills related to advertising, sponsorship, and marketing campaigns. In addition, the course covers crucial workplace skills, such as teamwork and leadership skills.  

This course will help you:

  • Describe the scope and working of the sports, entertainment, and recreation industry.
  • Explore the scope of various marketing functions and its effect on sports, entertainment, and recreation marketing.
  • Explain the effects of workplace skills such as time management, teamwork, work ethics, leadership, and result orientation.
  • Discuss the importance of segmentation and positioning for the success of sports, entertainment, and recreation marketing.
  • Explain the importance of marketing research and quantitative methods in sports, entertainment, and recreation marketing.
  • Discuss the role of advertising, endorsement, and sponsorships in sports, entertainment, and recreation.  
  • Discuss the processes of sales and organizational purchases in sports, entertainment, and recreation industry.
Length

Contact

P: (314) 432-7534

F: (314) 228-0245

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