Professional Sales and Promotion 1a: Introduction; 1b: Secrets of Sales Success

Semester A: “Sell me this pen.” It seems like an easy request, but the art of selling takes nuance, expertise, and an ability to navigate the complexities of client needs. In this course, you’ll learn about the bigger picture of the sales cycle. You’ll examine the role of today’s sales professional along with the skills and qualities needed for success, and you’ll learn the ins and outs of the sales process and how it is driven by recognizing and responding to customer needs. Before long, you’ll be a part of the well-oiled engine that drives the entire commercial economy. But first, can you sell me this pen?

Semester B: They say money makes the world go round, but sales is what keeps the world spinning. In this course, you’ll explore the power of promotion and how to rise to the ranks of an elite sales and promotions rep. You’ll dive into what it takes to be a stellar seller, how salespeople work together in teams to meet goals, and how the savviest sales managers employ proven sales methods mixed with technology, tools, and psychological insights to build and operate an efficient sales team. Are you ready to keep the world in motion? Let’s uncover the secrets of sales success.