Digital Marketing 1a: Introduction: 1b: Creating Online Buzz

Semester A: Digital marketing is where creativity meets strategy, and innovation is the name of game. Explore how to captivate audiences in the digital landscape. From mastering social media platforms to crafting compelling content that leaves a lasting impression and evaluating the successes (and failures) of innovative brands, students learn the secrets behind building a powerful online presence. Analyzing the consumer and their journey, students learn the power of storytelling and how to pull their promotional strategy into a multi-channel campaign.

Semester B: How do your favorite brands become famous online? Learn how companies connect with an audience by exploring the details behind social media campaigns and mastering the art of content creation. Get hands-on with positioning, promoting, and building communities while learning about the behind the scenes of planning and data analytics. With videos, real-life examples, and case studies, you will see what works (what does not) in digital marketing. Plus, you gain insight into the different careers in this exciting marketing field. Get ready to discover the power of digital marketing!