Introduction to Social Media

This one-semester elective course is intended as a practical, hands-on guide to help you understand the world of social media and how individuals, social groups, and businesses are using different types of social media. By the end of this course, you will have explored the technological and sociological drivers of social media, explored various types of social media, their features, and their utility, analyzed how technology and privacy laws impact social media and analyzed the impact of social media on business marketing.



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