Sports & Entertainment Marketing Specialist – Section One

Principals of Marketing, Finance 1a 1b

In this Section, students will develop essential fundamental knowledge around business, finance, and marketing. First, students will explore different types of businesses and ownership forms, the impact of governments on business, and the marketing of goods and services. Next, students will learn the basics of business finance, including accounting, budgeting, and investing, and how to create a marketing strategy that promotes and attracts customers in order to sell a product or service. Lastly, students will learn about careers available in business and the important employability skills they’ll need to land the job.

Preparation for the following Industry Certification:

  • ASK Fundamental Business Concepts



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