Sports & Entertainment Marketing Specialist

Average Salary $68,000- $85,000

People who work in the field of sports and entertainment marketing help promote an athlete, a team, an entertainer, or a particular brand. A successful sports and entertainment marketer knows how to stir up the public’s enthusiasm so they will want to purchase a product or buy a ticket to watch a game or performance.

Students enrolled in this career track will gain the necessary skills for a Sports & Entertainment Marketing Specialist and will need the following competencies:

  • Planning promotional campaigns
  • Conducting market research
  • Providing marketing advice to clients
  • Negotiating contracts
  • Evaluating marketing campaigns or advertisements
  • Working with various departments to create a marketing plan
  • Estimating the demand for services or products
  • Developing print, billboard, and digital marketing campaigns as well as radio and television advertising spots
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Sports & Entertainment Marketing Specialist

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